/* =========================================
           1. CORE VARIABLES & GLOBAL STYLES
           ========================================= */
        :root {
            --primary-color: #231f20;   /* Dark Charcoal */
            --secondary-color: #eb1e24; /* Red */
            --gradient-secondary: linear-gradient(135deg, #eb1e24 0%, #8b1014 100%);
            --gradient-primary: linear-gradient(135deg, #231f20 0%, #4a4244 100%);
            --shadow-premium: 0 20px 50px rgba(35, 31, 32, 0.08); /* Charcoal shadow */
            --text-dark: #222;
            --text-light: #666;
            --input-bg: #fcfcfc;
        }
        
        body { font-family: 'DM Sans', sans-serif; overflow-x: hidden; color: #333; background-color: #fcfcfc; }
        a { text-decoration: none !important; transition: 0.3s; color: inherit; }
        ul { list-style: none; padding: 0; margin: 0; }
        img { max-width: 100%; height: auto; display: block; }

        /* Helpers */
        .orng_cta { background: var(--secondary-color); color: #fff; padding: 14px 35px; border-radius: 50px; font-weight: 700; display: inline-flex; align-items: center; gap: 10px; border: none; transition: 0.3s; }
        .orng_cta:hover { background: var(--primary-color); color: #fff; transform: translateY(-3px); }
        .blue_cta { background: var(--primary-color); color: #fff; padding: 10px 25px; border-radius: 50px; font-weight: 700; display: inline-block; border: none; transition: 0.3s; }
        .blue_cta:hover { background: var(--secondary-color); color: #fff; }
        .text-center { text-align: center; }

        /* Helpers */
        .pdt-5 { padding-top: 5rem; }
        .pdb-5 { padding-bottom: 5rem; }
        .common_bg_color { background-color: #fcfcfc; position: relative; }
        /* =========================================
           PPC HERO SECTION STYLES
           ========================================= */
        .ppc-hero-section {
            position: relative;
            background: radial-gradient(circle at 70% 30%, #1a1a1a 0%, #000000 100%); /* Charcoal radial */
            overflow: hidden;
            min-height: 100vh;
            padding: 100px 0;
            color: #fff;
            display: flex;
            align-items: center;
        }

        /* Abstract Chart Background */
        .ppc-hero-section::before {
            content: '';
            position: absolute;
            top: 0; left: 0; right: 0; bottom: 0;
            background-image: url("data:image/svg+xml,%3Csvg width='100' height='100' viewBox='0 0 100 100' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath d='M11 18c3.866 0 7-3.134 7-7s-3.134-7-7-7-7 3.134-7 7 3.134 7 7 7zm48 25c3.866 0 7-3.134 7-7s-3.134-7-7-7-7 3.134-7 7 3.134 7 7 7zm-43-7c1.657 0 3-1.343 3-3s-1.343-3-3-3-3 1.343-3 3 1.343 3 3 3zm63 31c1.657 0 3-1.343 3-3s-1.343-3-3-3-3 1.343-3 3 1.343 3 3 3zM34 90c1.657 0 3-1.343 3-3s-1.343-3-3-3-3 1.343-3 3 1.343 3 3 3zm56-76c1.657 0 3-1.343 3-3s-1.343-3-3-3-3 1.343-3 3 1.343 3 3 3zM12 86c2.21 0 4-1.79 4-4s-1.79-4-4-4-4 1.79-4 4 1.79 4 4 4zm28-65c2.21 0 4-1.79 4-4s-1.79-4-4-4-4 1.79-4 4 1.79 4 4 4zm23-11c2.76 0 5-2.24 5-5s-2.24-5-5-5-5 2.24-5 5 2.24 5 5 5zm-6 60c2.21 0 4-1.79 4-4s-1.79-4-4-4-4 1.79-4 4 1.79 4 4 4zm29 22c2.76 0 5-2.24 5-5s-2.24-5-5-5-5 2.24-5 5 2.24 5 5 5zM32 63c2.76 0 5-2.24 5-5s-2.24-5-5-5-5 2.24-5 5 2.24 5 5 5zm57-13c2.76 0 5-2.24 5-5s-2.24-5-5-5-5 2.24-5 5 2.24 5 5 5zm-9-21c1.105 0 2-.895 2-2s-.895-2-2-2-2 .895-2 2 .895 2 2 2zM60 91c1.105 0 2-.895 2-2s-.895-2-2-2-2 .895-2 2 .895 2 2 2zM35 41c1.105 0 2-.895 2-2s-.895-2-2-2-2 .895-2 2 .895 2 2 2zM12 60c1.105 0 2-.895 2-2s-.895-2-2-2-2 .895-2 2 .895 2 2 2z' fill='%23ffffff' fill-opacity='0.03' fill-rule='evenodd'/%3E%3C/svg%3E");
            z-index: 0;
        }

        /* Typography */
        .ppc-hero-content { position: relative; z-index: 2; }
        
        .ppc-hero-content h1 {
            font-size: 3.5rem;
            font-weight: 800;
            line-height: 1.2;
            margin-bottom: 20px;
        }
        
        .gold-text {
            background: var(--gradient-secondary); /* Swapped to red gradient */
            -webkit-background-clip: text;
            -webkit-text-fill-color: transparent;
        }

        .ppc-hero-content p {
            font-size: 1.2rem;
            color: rgba(255,255,255,0.85);
            margin-bottom: 35px;
            max-width: 550px;
            line-height: 1.6;
        }

        /* Buttons */
        .btn-custom-gold {
            background: var(--secondary-color);
            color: #fff;
            padding: 12px 30px;
            border-radius: 50px;
            font-weight: 700;
            text-decoration: none;
            transition: transform 0.3s;
            display: inline-flex; align-items: center; gap: 10px;
            border: none;
        }
        .btn-custom-gold:hover { transform: translateY(-3px); background: #fff; color: var(--secondary-color); }

        .btn-custom-outline {
            border: 2px solid rgba(255,255,255,0.3);
            color: #fff;
            padding: 12px 30px;
            border-radius: 50px;
            font-weight: 700;
            text-decoration: none;
            transition: 0.3s;
        }
        .btn-custom-outline:hover { border-color: #fff; background: rgba(255,255,255,0.1); color: #fff; }

        /* --- THE ROAS ENGINE VISUALIZATION --- */
        .roas-engine-wrapper {
            position: relative;
            z-index: 5;
            padding: 20px;
            perspective: 1200px;
            display: flex;
            justify-content: center;
        }

        .roas-dashboard {
            background: rgba(15, 15, 15, 0.85);
            backdrop-filter: blur(20px);
            border: 1px solid rgba(255, 255, 255, 0.15);
            border-radius: 24px;
            box-shadow: 0 40px 80px rgba(0,0,0,0.6);
            padding: 30px;
            width: 100%;
            max-width: 500px;
            height: 400px;
            position: relative;
            display: flex;
            align-items: center;
            justify-content: center;
            transform-style: preserve-3d;
            animation: floatBoard 6s ease-in-out infinite;
        }

        @keyframes floatBoard { 0%, 100% { transform: translateY(0); } 50% { transform: translateY(-10px); } }

        /* The Speedometer/Gauge */
        .roas-gauge-container {
            width: 280px; height: 140px;
            overflow: hidden;
            position: relative;
            margin-top: -50px;
        }
        .roas-gauge-bg {
            width: 280px; height: 280px;
            border-radius: 50%;
            border: 20px solid rgba(255,255,255,0.1);
            border-bottom-color: transparent;
            border-left-color: transparent;
            transform: rotate(135deg);
        }
        .roas-gauge-fill {
            position: absolute; top: 0; left: 0;
            width: 280px; height: 280px;
            border-radius: 50%;
            border: 20px solid var(--secondary-color);
            border-bottom-color: transparent;
            border-left-color: transparent;
            transform: rotate(135deg);
            clip-path: polygon(50% 50%, 100% 100%, 100% 0, 0 0); /* Revealing mask */
            animation: fillGauge 4s ease-out infinite alternate;
        }
        @keyframes fillGauge { 0% { transform: rotate(135deg); } 100% { transform: rotate(300deg); } }

        .roas-value {
            position: absolute; bottom: 0; left: 50%;
            transform: translateX(-50%);
            text-align: center;
        }
        .roas-value h3 { font-size: 48px; font-weight: 800; margin: 0; color: #fff; }
        .roas-value span { font-size: 14px; color: #aaa; text-transform: uppercase; letter-spacing: 2px; }

        /* Orbiting Cards */
        .orbit-card {
            position: absolute;
            background: #fff;
            padding: 15px 20px;
            border-radius: 12px;
            box-shadow: 0 10px 30px rgba(0,0,0,0.3);
            display: flex;
            align-items: center;
            gap: 12px;
            min-width: 160px;
            animation: orbit 10s infinite linear;
            backface-visibility: hidden;
        }
        .orbit-card i { font-size: 24px; }
        .orbit-text h5 { margin: 0; font-size: 14px; font-weight: 700; color: #333; }
        .orbit-text p { margin: 0; font-size: 11px; color: #666; }

        .oc-1 { top: 10%; left: -20px; animation-duration: 8s; border-left: 4px solid #4285F4; } /* Google */
        .oc-1 i { color: #4285F4; }
        
        .oc-2 { bottom: 20%; right: -30px; animation-duration: 12s; border-left: 4px solid #E1306C; } /* Insta */
        .oc-2 i { color: #E1306C; }

        .oc-3 { top: 15%; right: 0; animation-duration: 9s; border-left: 4px solid #FFFC00; } /* Snap */
        .oc-3 i { color: #000; text-shadow: 0 0 5px #FFFC00; }

        @keyframes orbit {
            0% { transform: translateY(0) scale(1); }
            50% { transform: translateY(-15px) scale(1.05); }
            100% { transform: translateY(0) scale(1); }
        }

        /* Lead Counter */
        .lead-ticker {
            position: absolute;
            bottom: 20px; left: 50%; transform: translateX(-50%);
            background: rgba(255,255,255,0.1);
            padding: 10px 30px;
            border-radius: 50px;
            border: 1px solid rgba(255,255,255,0.2);
            color: #28a745;
            font-weight: 700;
            display: flex; gap: 10px; align-items: center;
            white-space: nowrap;
        }
        .lead-ticker span { color: #fff; font-weight: 400; }

        /* =========================================
           RESPONSIVE MEDIA QUERIES
           ========================================= */
        @media (max-width: 991px) {
            .nav.navbar-menu { display: none; }
            .mega_menu_section { display: none; }
            .mobile-toggle { display: block; }
            .top_header .desktop-bar { display: none; }
            .marquee-container { display: flex; }
            .footericons { display: block; }
            .footer-floating-card { flex-direction: column; text-align: center; gap: 20px; padding: 30px 20px; width: 100%; top: auto; position: relative; margin-top: -50px; margin-bottom: 40px;}
            .premium-footer { padding-top: 50px; }
            .footer-bottom-bar { flex-direction: column; text-align: center; }
            .footer-bottom-links a { margin: 0 10px; }

            .ppc-hero-section {
                padding: 80px 0;
                text-align: center;
                display: block; /* Stack content */
            }
            .ppc-hero-content {
                margin-bottom: 60px;
                padding-right: 0;
                display: flex;
                flex-direction: column;
                align-items: center;
            }
            .ppc-hero-content h1 { font-size: 2.5rem; }
            .ppc-hero-content p { margin: 0 auto 30px; }
            
            /* Center Buttons */
            .d-flex.gap-3 {
                justify-content: center;
            }

            /* Scale down Dashboard for Mobile */
            .roas-engine-wrapper {
                padding: 0;
            }
            .roas-dashboard {
                height: 350px;
                /* Scale transform ensures complex layout shrinks proportionally */
                transform: scale(0.85); 
                /* Override animation to prevent drift issues on mobile */
                animation: none; 
            }
            
            /* Adjust Orbit Cards for smaller width */
            .oc-1 { left: -10px; transform: scale(0.9); }
            .oc-2 { right: -10px; transform: scale(0.9); }
            .oc-3 { right: 10px; top: 5%; transform: scale(0.9); }
        }

        @media (max-width: 576px) {
            .ppc-hero-content h1 { font-size: 2rem; }
            
            .roas-dashboard {
                transform: scale(0.65); /* Further scale down for phones */
                margin-top: -40px; /* Pull up to reduce gap */
            }
            
            .d-flex.gap-3 { flex-direction: column; width: 100%; }
            .btn-custom-gold, .btn-custom-outline { width: 100%; justify-content: center; }
        }
        
        /* Mobile spacing between CTA buttons only for paid marketing  insuights*/
        @media (max-width: 768px) {
            .proven_text .orng_cta,
            .proven_text .blue_cta {
                display: block;
                width: 100%;
                text-align: center;
            }

            .proven_text .orng_cta {
                margin-bottom: 12px; /* Gap between the two buttons */
            }
        }
        
        /*country flag footer*/
        .country-flag {
            width: 22px;
            height: auto;
            margin-right: 0px;
            margin-top:4px;
            vertical-align: middle;
        }

        /* =========================================
           4. PREMIUM FOOTER
           ========================================= */
        .premium-footer { position: relative; color: #fff; padding-top: 80px; padding-bottom: 30px; overflow: visible; margin-top: 0; z-index: 5; background-color: var(--primary-color) !important; border: none !important;}
        .footer-bg-wrapper { position: absolute; top: 0; left: 0; width: 100%; height: 100%; background: var(--primary-color) !important; overflow: hidden; z-index: 0; }
        .footer-bg-wrapper::before { content: ''; position: absolute; top: 0; left: 0; right: 0; bottom: 0; background-image: radial-gradient(rgba(255, 255, 255, 0.03) 1.5px, transparent 1.5px); background-size: 40px 40px; opacity: 0.6; pointer-events: none; display: none !important;}
        .footer-watermark { display: none !important;}
        .footer-floating-card { position: relative; margin: 0 auto 60px auto; width: 100%; max-width: 1140px; background: linear-gradient(135deg, var(--secondary-color) 0%, #8b1014 100%) !important; border: 1px solid rgba(255, 255, 255, 0.15); box-shadow: 0 20px 40px rgba(235, 30, 36, 0.4) !important; border-radius: 24px; padding: 40px 50px; z-index: 10; overflow: hidden; display: flex; align-items: center; justify-content: space-between; }
        .footer-floating-card::after { content: ''; position: absolute; top: 0; left: -100%; width: 50%; height: 100%; background: linear-gradient(to right, transparent, rgba(255,255,255,0.1), transparent); transform: skewX(-25deg); animation: cardShine 6s infinite; }
        @keyframes cardShine { 0% { left: -100%; } 20% { left: 200%; } 100% { left: 200%; } }
        .floating-card-text h3 { font-size: 2rem; font-weight: 700; margin: 0 0 5px; color: #fff !important; text-shadow: 0 2px 4px rgba(0,0,0,0.3); }
        .floating-card-text p { font-size: 1.1rem; margin: 0; color: rgba(255,255,255,0.9) !important; }
        .floating-card-btn .btn-glow { background: #ffffff !important; color: var(--secondary-color) !important; padding: 15px 35px; border-radius: 50px; font-weight: 700; font-size: 16px; transition: 0.3s; box-shadow: 0 10px 20px rgba(0, 0, 0, 0.1); display: inline-flex; position: relative; z-index: 2; align-items: center;}
        .floating-card-btn .btn-glow:hover { transform: translateY(-3px); box-shadow: 0 10px 30px rgba(0, 0, 0, 0.2); background: #000000 !important; color: #ffffff !important; }
        .footer-main-content { position: relative; z-index: 2; padding-top: 60px; padding-bottom: 50px; }
        .footer-logo-area p { color: rgba(255,255,255,0.7); line-height: 1.6; margin-bottom: 25px; font-size: 15px; }
        .footer-contact-info { margin-bottom: 25px; }
        .footer-contact-info p { margin-bottom: 12px; display: flex; align-items: flex-start; gap: 12px; font-size: 14px; color: rgba(255, 255, 255, 0.8) !important; line-height: 1.5; }
        .footer-contact-info i { color: var(--secondary-color) !important; margin-top: 4px; font-size: 16px; width: 20px; text-align: center;}
        .footer-contact-info a { color: rgba(255, 255, 255, 0.8) !important; transition: 0.3s; text-decoration: none;}
        .footer-contact-info a:hover { color: var(--secondary-color) !important; }
        .footer-social-icons { display: flex; gap: 12px; margin-bottom: 30px;}
        .footer-social-icons a { width: 38px; height: 38px; background: rgba(255, 255, 255, 0.05) !important; display: flex; align-items: center; justify-content: center; border-radius: 50%; color: #fff !important; transition: all 0.3s ease; border: 1px solid rgba(255, 255, 255, 0.1) !important; }
        .footer-social-icons a:hover { background: #eb1e24 !important; border-color: #eb1e24 !important; transform: translateY(-3px); box-shadow: 0 5px 15px rgba(235, 30, 36, 0.3); }
        .footer-widget-title { color: #ffffff !important; font-size: 1.1rem; font-weight: 700; margin-bottom: 25px; position: relative; display: inline-block; text-transform: uppercase; letter-spacing: 1px; padding-bottom: 10px;}
        .footer-widget-title::after { content: ''; position: absolute; bottom: 0; left: 0; width: 30px; height: 3px; background: var(--secondary-color) !important; transition: width 0.3s ease; border-radius: 2px;}
        .col-lg-3:hover .footer-widget-title::after, .col-lg-2:hover .footer-widget-title::after { width: 100%; }
        .footer-links li { margin-bottom: 12px; }
        .footer-links a { color: rgba(255,255,255,0.7) !important; font-size: 0.95rem; display: flex; align-items: center; transition: all 0.3s ease; position: relative; padding-left: 0; }
        .footer-links a::before { content: '›'; color: var(--secondary-color) !important; font-size: 18px; line-height: 1; opacity: 1; transition: all 0.3s ease; margin-right: 8px; }
        .footer-links a:hover { color: var(--secondary-color) !important; padding-left: 5px; }
        .footer-bottom-bar { border-top: 1px solid rgba(255,255,255,0.05); margin-top: 40px; padding-top: 20px; display: flex; justify-content: space-between; align-items: center; flex-wrap: wrap; font-size: 13px; color: rgba(255,255,255,0.6) !important; }
        .footer-bottom-links { display: flex; gap: 20px; }
        .footer-bottom-links a { color: rgba(255,255,255,0.6) !important; }
        .footer-bottom-links a:hover { color: var(--secondary-color) !important; text-decoration: underline !important; }

        /* Floating Footer Icons */
        .footericons { position: fixed; bottom: 0; left: 0; width: 100%; background: #fff; z-index: 999; box-shadow: 0 -2px 10px rgba(0,0,0,0.1); padding: 10px 0; display: none; }
        .footericons ul { display: flex; justify-content: space-around; margin: 0; }
        .footericons ul li a { display: flex; flex-direction: column; align-items: center; font-size: 12px; color: #333; font-weight: 600; }
        .footericons img { width: 20px; margin-bottom: 5px; }